/* RMB Dijital Pazarlama: logodaki siyah ve kırmızı; Instagram gönderilerindeki sıcak pudra tonu zemin olarak */
:root {
    --kagit: #f7f2ee;
    --kart: #fffdfb;
    --pudra: #efdcd2;
    --pudra-acik: #f4e7e0;
    --murekkep: #151313;
    --metin: #3b3433;
    --soluk: #7a6f6b;
    --kirmizi: #c8202f;
    --kirmizi-koyu: #a51824;
    --cizgi: #e5d8d0;
    --golge: 0 18px 40px -18px rgba(21, 19, 19, .25);
    --baslik: "DM Serif Display", Georgia, serif;
    --yazi: "Inter", system-ui, -apple-system, "Segoe UI", sans-serif;
}
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 80px; }
body { margin: 0; background: var(--kagit); color: var(--metin); font-family: var(--yazi); font-size: 16px; line-height: 1.65; -webkit-font-smoothing: antialiased; }
img, svg { max-width: 100%; display: block; }
a { color: inherit; }
h1, h2, h3 { color: var(--murekkep); line-height: 1.12; margin: 0 0 .5em; }
h1, h2 { font-family: var(--baslik); font-weight: 400; letter-spacing: -.01em; }
h1 { font-size: clamp(2.5rem, 5.6vw, 4.2rem); }
h2 { font-size: clamp(2rem, 3.8vw, 3rem); }
h3 { font-family: var(--yazi); font-size: 1.12rem; font-weight: 600; letter-spacing: -.01em; }
h1 em, h2 em { font-style: italic; color: var(--kirmizi); }
p { margin: 0 0 1em; }
.kap { width: min(1180px, 100% - 32px); margin-inline: auto; }
.gizli { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }

/* Düğmeler */
.dugme { display: inline-flex; align-items: center; gap: .55em; padding: .85em 1.5em; border-radius: 999px; background: var(--murekkep); color: #fff; text-decoration: none; font-weight: 600; font-size: .95rem; border: 1.5px solid var(--murekkep); cursor: pointer; transition: background .2s, border-color .2s, color .2s, transform .2s; font-family: var(--yazi); }
.dugme:hover { background: var(--kirmizi); border-color: var(--kirmizi); transform: translateY(-1px); }
.dugme i { font-size: 1.05em; }
.dugme-cizgi { background: transparent; color: var(--murekkep); }
.dugme-cizgi:hover { background: var(--murekkep); border-color: var(--murekkep); color: #fff; }
.dugme-kucuk { padding: .55em 1.15em; font-size: .9rem; }
.dugme-acik { background: var(--kagit); color: var(--murekkep); border-color: var(--kagit); }
.dugme-acik:hover { background: var(--kirmizi); border-color: var(--kirmizi); color: #fff; }

/* Logo */
.logo { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; color: var(--murekkep); flex-shrink: 0; }
.logo-isaret { height: 50px; width: auto; }
.alt-marka .logo-isaret { height: 60px; }
.logo-yazi { font-size: .68rem; line-height: 1.25; letter-spacing: .16em; text-transform: uppercase; font-weight: 600; color: var(--soluk); border-left: 1px solid var(--cizgi); padding-left: 10px; }
.logo-acik { color: var(--kagit); }
.logo-acik .logo-yazi { color: #b9aea9; border-color: #3a3433; }

/* Üst menü */
.ust { position: sticky; top: 0; z-index: 50; background: rgba(247, 242, 238, .9); backdrop-filter: blur(10px); -webkit-backdrop-filter: blur(10px); border-bottom: 1px solid transparent; transition: border-color .2s, box-shadow .2s; }
.ust.kaydi { border-color: var(--cizgi); box-shadow: 0 6px 20px -14px rgba(21, 19, 19, .3); }
.ust-ic { display: flex; align-items: center; justify-content: space-between; gap: 24px; min-height: 76px; }
.menu { display: flex; align-items: center; gap: 1.8em; margin-left: auto; }
.menu > a:not(.dugme) { text-decoration: none; font-size: .93rem; font-weight: 500; color: var(--murekkep); position: relative; }
.menu > a:not(.dugme)::after { content: ""; position: absolute; left: 0; right: 0; bottom: -4px; height: 1.5px; background: var(--kirmizi); transform: scaleX(0); transform-origin: left; transition: transform .25s; }
.menu > a:not(.dugme):hover::after { transform: scaleX(1); }
.menu-dugme { display: none; background: none; border: 0; font-size: 1.8rem; color: var(--murekkep); cursor: pointer; padding: 4px; }

/* Bölümler */
.bolum { padding: 104px 0; }
.bolum-pudra { background: var(--pudra-acik); }
.bolum-koyu { background: var(--murekkep); color: #d9cfca; }
.bolum-koyu h2 { color: var(--kagit); }
.bolum-koyu h2 em { color: #ef8f86; }
.ust-yazi { display: inline-flex; align-items: center; gap: .7em; font-size: .76rem; letter-spacing: .2em; text-transform: uppercase; color: var(--kirmizi); font-weight: 600; margin-bottom: 1.1em; }
.ust-yazi::before { content: ""; width: 22px; height: 1.5px; background: currentColor; }
.bolum-bas { max-width: 660px; margin-bottom: 52px; }
.bolum-bas p { color: var(--soluk); font-size: 1.05rem; }
.bolum-bas-yan { max-width: none; display: grid; grid-template-columns: 1.3fr 1fr; gap: 56px; align-items: end; }
.bolum-bas-yan h2, .bolum-bas-yan p { margin-bottom: 0; }

/* Vitrin */
.vitrin { position: relative; overflow: hidden; background: radial-gradient(ellipse 50% 60% at 80% 45%, var(--pudra) 0%, rgba(239, 220, 210, 0) 70%), var(--kagit); }
.vitrin-ic { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, .85fr); gap: 64px; align-items: center; padding: 72px 0 96px; }
.vitrin-yazi { max-width: 600px; }
.vitrin-yazi > p { font-size: 1.15rem; max-width: 520px; margin-bottom: 2em; }
.dugmeler { display: flex; gap: 12px; flex-wrap: wrap; }
.vitrin-notlar { list-style: none; padding: 0; margin: 2.2em 0 0; display: flex; flex-wrap: wrap; gap: .6em 1.6em; font-size: .9rem; color: var(--soluk); }
.vitrin-notlar i { color: var(--kirmizi); margin-right: .2em; }

.vitrin-gorsel { position: relative; justify-self: center; width: 100%; max-width: 360px; }
.telefon { position: relative; background: var(--kart); border-radius: 34px; padding: 14px; box-shadow: 0 40px 80px -30px rgba(21, 19, 19, .45), 0 0 0 1px rgba(21, 19, 19, .06); transform: rotate(2.5deg); }
.telefon-ust { display: flex; align-items: center; gap: 10px; padding: 6px 6px 12px; font-size: .82rem; line-height: 1.2; }
.telefon-ust strong { display: block; color: var(--murekkep); }
.telefon-ust small { color: var(--soluk); font-size: .72rem; }
.telefon-avatar { width: 36px; height: 36px; border-radius: 50%; background: var(--kagit); display: grid; place-items: center; border: 1px solid var(--cizgi); color: var(--murekkep); }
.telefon-avatar .logo-isaret { width: 26px; height: auto; }
.gonderi { position: relative; aspect-ratio: 4 / 5; border-radius: 18px; background: radial-gradient(circle at 85% 90%, #3a1418 0%, rgba(58, 20, 24, 0) 45%), var(--murekkep); color: #eee5e0; padding: 30px 26px; display: flex; flex-direction: column; overflow: hidden; }
.gonderi-baslik { font-family: var(--baslik); font-size: 1.55rem; line-height: 1.15; color: #fff; margin-bottom: 1.1em; }
.gonderi ol { margin: 0; padding-left: 1.2em; font-size: .86rem; letter-spacing: .04em; text-transform: uppercase; display: grid; gap: .75em; }
.gonderi ol li::marker { color: var(--kirmizi); font-weight: 700; }
.gonderi-sayfa { margin-top: auto; align-self: flex-end; font-size: .7rem; padding: .3em .8em; border-radius: 999px; background: rgba(255, 255, 255, .12); }
.telefon-alt { display: flex; gap: 14px; padding: 12px 6px 4px; font-size: 1.15rem; color: var(--murekkep); }
.telefon-alt .ms-auto { margin-left: auto; }
.yuzen-kart { position: absolute; display: flex; align-items: center; gap: 10px; background: var(--kart); border-radius: 16px; padding: 12px 16px; box-shadow: var(--golge); font-size: .82rem; line-height: 1.25; white-space: nowrap; animation: suzul 6s ease-in-out infinite; }
.yuzen-kart i { width: 36px; height: 36px; border-radius: 10px; display: grid; place-items: center; background: var(--pudra-acik); color: var(--kirmizi); font-size: 1.1rem; }
.yuzen-kart strong { display: block; color: var(--murekkep); }
.yuzen-kart small { color: var(--soluk); }
.yuzen-kart-1 { left: -70px; top: 70%; }
.yuzen-kart-2 { right: -56px; top: -4%; animation-delay: -3s; }
@keyframes suzul { 50% { transform: translateY(-8px); } }

/* Kayan şerit */
.serit { background: var(--murekkep); color: var(--kagit); overflow: hidden; padding: 18px 0; }
.serit-ic { display: flex; gap: 2.2em; width: max-content; animation: kay 36s linear infinite; font-family: var(--baslik); font-size: 1.45rem; white-space: nowrap; }
.serit-ic i { color: var(--kirmizi); font-style: normal; font-size: 1rem; align-self: center; }
@keyframes kay { to { transform: translateX(-50%); } }

/* Hizmetler */
.hizmet-izgara { display: grid; grid-template-columns: repeat(4, 1fr); gap: 20px; }
.hizmet { position: relative; background: var(--kart); border: 1px solid var(--cizgi); border-radius: 20px; padding: 30px 26px 28px; transition: transform .25s, box-shadow .25s, border-color .25s; }
.hizmet:hover { transform: translateY(-4px); box-shadow: var(--golge); border-color: transparent; }
.hizmet-no { position: absolute; top: 24px; right: 24px; font-family: var(--baslik); font-size: 1.1rem; color: #cbbab1; }
.hizmet > i { display: inline-grid; place-items: center; width: 50px; height: 50px; border-radius: 14px; background: var(--pudra-acik); color: var(--kirmizi); font-size: 1.35rem; margin-bottom: 22px; }
.hizmet p { color: var(--soluk); font-size: .94rem; margin: 0; }

/* Yaklaşım: iyi / kötü reklam */
.karsilastir { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
.karsilastir-kart { border-radius: 22px; padding: 36px 36px 30px; }
.karsilastir-kart h3 { display: flex; align-items: center; gap: .6em; font-size: 1.05rem; text-transform: uppercase; letter-spacing: .12em; margin-bottom: 1.4em; }
.karsilastir-kart h3 i { width: 32px; height: 32px; border-radius: 50%; display: grid; place-items: center; font-size: .95rem; }
.karsilastir-kart ul { list-style: none; margin: 0; padding: 0; counter-reset: madde; }
.karsilastir-kart li { counter-increment: madde; display: flex; gap: 1em; padding: .8em 0; border-top: 1px solid; font-size: 1rem; }
.karsilastir-kart li::before { content: counter(madde, decimal-leading-zero); font-family: var(--baslik); min-width: 1.8em; }
.karsilastir-kotu { background: var(--kart); border: 1px solid var(--cizgi); }
.karsilastir-kotu h3 { color: var(--soluk); }
.karsilastir-kotu h3 i { background: var(--pudra-acik); color: var(--soluk); }
.karsilastir-kotu li { border-color: var(--cizgi); color: var(--soluk); }
.karsilastir-kotu li::before { color: #cbbab1; }
.karsilastir-iyi { background: var(--murekkep); color: #eee5e0; }
.karsilastir-iyi h3 { color: #fff; }
.karsilastir-iyi h3 i { background: var(--kirmizi); color: #fff; }
.karsilastir-iyi li { border-color: #2e2928; }
.karsilastir-iyi li::before { color: var(--kirmizi); }

/* Süreç */
.surec { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(5, 1fr); border-top: 1px solid var(--murekkep); }
.surec li { padding: 28px 22px 0 0; position: relative; }
.surec li::before { content: ""; position: absolute; top: -6px; left: 0; width: 11px; height: 11px; border-radius: 50%; background: var(--kagit); border: 1.5px solid var(--murekkep); }
.surec li:last-child::before { background: var(--kirmizi); border-color: var(--kirmizi); }
.surec-no { display: block; font-family: var(--baslik); font-size: 2.4rem; line-height: 1; color: var(--murekkep); margin-bottom: 14px; }
.surec p { color: var(--soluk); font-size: .93rem; margin: 0; }

/* İçerik / videolar */
.icerik-ic { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.1fr); gap: 64px; align-items: center; }
.icerik-yazi p { font-size: 1.05rem; }
.icerik-yazi .dugme { margin-top: 1em; }
.bolum-koyu .ust-yazi { color: #ef8f86; }
.reel-izgara { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
.reel { position: relative; aspect-ratio: 9 / 16; border-radius: 18px; overflow: hidden; display: grid; place-items: end start; padding: 12px; background: #2a2524; color: #fff; text-decoration: none; transition: transform .3s; box-shadow: 0 24px 40px -24px rgba(0, 0, 0, .8); }
.reel:nth-child(2) { transform: translateY(28px); }
.reel:hover { transform: translateY(-4px); }
.reel:nth-child(2):hover { transform: translateY(22px); }
.reel img { position: absolute; inset: 0; width: 100%; height: 100%; object-fit: cover; transition: transform .5s ease; }
.reel:hover img { transform: scale(1.04); }
.reel::after { content: ""; position: absolute; inset: 0; background: linear-gradient(180deg, rgba(0, 0, 0, 0) 60%, rgba(0, 0, 0, .35) 100%); }
.reel > i { position: relative; z-index: 1; width: 42px; height: 42px; border-radius: 50%; display: grid; place-items: center; background: rgba(0, 0, 0, .35); backdrop-filter: blur(4px); font-size: 1.3rem; transition: background .2s; }
.reel:hover > i { background: var(--kirmizi); }

/* SSS */
.sss-ic { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: 64px; align-items: start; }
.sss-ic .bolum-bas { margin-bottom: 0; }
.sss details { border-bottom: 1px solid var(--cizgi); }
.sss details:first-child { border-top: 1px solid var(--cizgi); }
.sss summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; align-items: center; gap: 1em; padding: 22px 0; font-weight: 600; font-size: 1.05rem; color: var(--murekkep); }
.sss summary::-webkit-details-marker { display: none; }
.sss summary::after { content: "+"; font-family: var(--baslik); font-size: 1.6rem; line-height: 1; color: var(--kirmizi); transition: transform .25s; }
.sss details[open] summary::after { transform: rotate(45deg); }
.sss details p { color: var(--soluk); padding-bottom: 20px; margin: 0; max-width: 620px; }

/* İletişim */
.iletisim-ic { display: grid; grid-template-columns: minmax(0, .85fr) minmax(0, 1.15fr); gap: 64px; align-items: start; }
.iletisim-yazi > p { color: var(--soluk); font-size: 1.05rem; margin-bottom: 1.6em; }
.dm-kart { display: flex; align-items: center; gap: 14px; padding: 16px 20px; border-radius: 16px; background: var(--kart); border: 1px solid var(--cizgi); text-decoration: none; margin-bottom: 12px; max-width: 380px; transition: border-color .2s, transform .2s; }
.dm-kart:hover { border-color: var(--murekkep); transform: translateY(-2px); }
.dm-kart > i:first-child { width: 42px; height: 42px; border-radius: 12px; display: grid; place-items: center; background: var(--murekkep); color: #fff; font-size: 1.2rem; }
.dm-kart span { flex: 1; line-height: 1.3; }
.dm-kart strong { display: block; color: var(--murekkep); }
.dm-kart small { color: var(--soluk); }
.dm-kart > i:last-child { color: var(--kirmizi); }

.form-kart { background: var(--kart); border-radius: 24px; padding: 36px; box-shadow: var(--golge); }
.form { display: grid; gap: 16px; }
.form-satir { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.form label { display: grid; gap: 6px; font-size: .86rem; font-weight: 600; color: var(--murekkep); }
.form input:not([type=checkbox]), .form textarea { width: 100%; font: inherit; font-weight: 400; font-size: .97rem; color: var(--murekkep); background: var(--kagit); border: 1px solid var(--cizgi); border-radius: 12px; padding: .75em .9em; transition: border-color .2s, background .2s; }
.form input:focus, .form textarea:focus { outline: none; border-color: var(--murekkep); background: #fff; }
.form textarea { resize: vertical; min-height: 110px; }
.secim { border: 0; padding: 0; margin: 0; display: flex; flex-wrap: wrap; gap: 8px; }
.secim legend { font-size: .86rem; font-weight: 600; color: var(--murekkep); margin-bottom: 8px; padding: 0; }
.form label.secim-cip { display: inline-flex; cursor: pointer; }
.secim-cip input { position: absolute; opacity: 0; pointer-events: none; }
.secim-cip span { padding: .5em 1em; border-radius: 999px; border: 1px solid var(--cizgi); background: var(--kagit); font-weight: 500; font-size: .87rem; transition: background .2s, color .2s, border-color .2s; }
.secim-cip input:checked + span { background: var(--murekkep); color: #fff; border-color: var(--murekkep); }
.secim-cip input:focus-visible + span { outline: 2px solid var(--kirmizi); outline-offset: 2px; }
.form label.onay { display: flex; align-items: flex-start; gap: 10px; font-weight: 400; font-size: .85rem; color: var(--soluk); }
.onay input { margin-top: .25em; accent-color: var(--murekkep); }
.onay a { color: var(--murekkep); }
.form .dugme { justify-self: start; }
.form-not { font-size: .8rem; color: var(--soluk); margin: 0; }
.form-mesaj { margin: 0; }
.form-hata { background: #fbe9ea; color: var(--kirmizi-koyu); padding: .8em 1em; border-radius: 12px; font-size: .92rem; }
.form-tamam { text-align: center; padding: 40px 10px; }
.form-tamam i { font-size: 2.8rem; color: var(--kirmizi); }
.form-tamam h3 { font-family: var(--baslik); font-weight: 400; font-size: 1.8rem; margin-top: .4em; }
.form-tamam p { color: var(--soluk); margin: 0; }

/* Yasal */
.yasal-ic { max-width: 760px; }
.yasal h1 { font-size: clamp(2.2rem, 4.5vw, 3.2rem); }
.yasal h2 { font-family: var(--yazi); font-size: 1.1rem; font-weight: 600; margin-top: 1.8em; }

/* Alt bilgi */
.alt { background: var(--murekkep); color: #a89d98; padding: 80px 0 0; font-size: .93rem; }
.alt-ic { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1.2fr; gap: 48px; padding-bottom: 56px; }
.alt h3 { color: var(--kagit); font-size: .78rem; letter-spacing: .18em; text-transform: uppercase; margin-bottom: 1.2em; }
.alt nav, .alt-iletisim { display: flex; flex-direction: column; gap: .6em; }
.alt nav a, .alt-iletisim a { text-decoration: none; transition: color .2s; }
.alt nav a:hover, .alt-iletisim a:hover { color: var(--kagit); }
.alt-iletisim a, .alt-adres { display: flex; gap: .7em; align-items: flex-start; }
.alt-iletisim i { color: var(--kirmizi); }
.alt-marka .logo { margin-bottom: 18px; }
.alt-slogan { font-family: var(--baslik); font-size: 1.5rem; color: var(--kagit); margin-bottom: .5em; }
.alt-marka p:last-child { max-width: 320px; }
.telif { display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap; border-top: 1px solid #2e2928; padding: 22px 0 28px; font-size: .82rem; }

/* Kaydırınca belirme */
.belir { opacity: 0; transform: translateY(18px); transition: opacity .7s ease, transform .7s ease; }
.belir.gorundu { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
    html { scroll-behavior: auto; }
    .serit-ic, .yuzen-kart { animation: none; }
}

/* Tablet */
@media (max-width: 1080px) {
    .hizmet-izgara { grid-template-columns: repeat(2, 1fr); }
    .alt-ic { grid-template-columns: 1fr 1fr; }
    .yuzen-kart-1 { left: -30px; }
    .yuzen-kart-2 { right: -20px; }
}

/* Telefon */
@media (max-width: 860px) {
    .menu-dugme { display: block; }
    .menu { display: none; position: absolute; top: 100%; left: 0; right: 0; flex-direction: column; align-items: stretch; gap: 0; background: var(--kagit); border-bottom: 1px solid var(--cizgi); padding: 8px 16px 20px; box-shadow: 0 20px 30px -20px rgba(21, 19, 19, .3); }
    .menu.acik { display: flex; }
    .menu > a:not(.dugme) { padding: 14px 0; border-bottom: 1px solid var(--cizgi); }
    .menu > a:not(.dugme)::after { display: none; }
    .menu .dugme { margin-top: 16px; justify-content: center; }
    .bolum { padding: 72px 0; }
    .vitrin-ic, .bolum-bas-yan, .karsilastir, .icerik-ic, .sss-ic, .iletisim-ic { grid-template-columns: 1fr; }
    .vitrin-ic { gap: 56px; padding: 40px 0 72px; }
    .bolum-bas-yan { gap: 16px; }
    .vitrin-gorsel { max-width: 300px; }
    .yuzen-kart-1 { left: -24px; }
    .yuzen-kart-2 { right: -16px; }
    .icerik-ic, .sss-ic, .iletisim-ic { gap: 40px; }
    .surec { grid-template-columns: 1fr; border-top: 0; border-left: 1px solid var(--murekkep); row-gap: 28px; }
    .surec li { padding: 0 0 0 28px; }
    .surec li::before { top: 6px; left: -6px; }
    .surec-no { font-size: 1.8rem; margin-bottom: 6px; }
    .karsilastir-kart { padding: 28px 22px 22px; }
    .form-kart { padding: 24px 18px; }
    .form-satir { grid-template-columns: 1fr; }
}
@media (max-width: 560px) {
    .hizmet-izgara { grid-template-columns: 1fr; }
    .alt-ic { grid-template-columns: 1fr; gap: 36px; }
    .logo-yazi { display: none; }
    .yuzen-kart { display: none; }
    .reel-izgara { gap: 8px; }
    .reel { border-radius: 14px; }
    .reel { padding: 8px; }
    .reel > i { width: 32px; height: 32px; font-size: 1rem; }
    .serit-ic { font-size: 1.15rem; }
}